I was hired to help design, build, and iterate a multi-platform product with the GetGlue team.
As the VP of Design, I worked with the founder and the rest of the team to improve the product iteratively on multiple platforms. In addition, I led the design on all marketing collateral and sticker production. Starting with a Firefox plug-in, we soon expanded to Web, iPhone, Android, and iPad. I managed a small team of designers, led and attended brainstorms, and explored solutions to business initiatives and user desires through presentations of sketches, wireframes, animated prototypes, and visual designs. I worked closely with my team to test, iterate, and release.
Design decisions were primarily driven by a combination of problems the business wanted to solve, customer desires, competitive research, and a startup culture that demanded a fast pace and an open mind. We believed that people wanted a central place to talk about, and review the movies and shows they were watching. We wanted to be the best social network for entertainment and provide the best way for media lovers to communicate with others who shared their passion.